Westbridge Ranch Canada
operating as Galmi Inc.  ·  Agriculture · Finance · Trading
Commercial Proposal · Confidential
Commercial Proposal
Produce Procurement Team
metro.ca/partners
Fresh Produce · All Banners · June 2026
Sweet
Red Galmi
Introduction of an FAO-recognized West African heirloom onion variety across six banners — Metro · Metro Plus · Super C · Food Basics · Adonis · 5 Saisons
Store traffic driver
Profitability engine
National Monitoring
25
months of continuous biweekly pricing data across 11 major Canadian grocery chains
First Shipment
Jun 18
Sails June 18, 2026 · Port of Montréal arrival July 11–16 · MERCATO processing on arrival
Wholesale Price
$2.60
to $3.00 / kg · Metro gross profit per pallet: $4,134 (loose) · $5,400 (bag)
Westbridge Ranch Canada
Sweet Red Galmi
Section 01
Executive Summary
A new category tier for Metro Inc.'s onion set — available for forward order, grown year-round, from a single FAO-recognized West African origin

Westbridge Ranch is pleased to present this commercial proposal for the introduction of Sweet Red Galmi across Metro Inc.'s six banners. Sweet Red Galmi is a Food and Agriculture Organization of the United Nations (FAO)-recognized West African heirloom onion variety, grown by Westbridge Ranch in the Senegal River Valley and the Oti River Valley. It is sweet, mild, and visually distinctive — serving the same customer need as Vidalia sweet onions, with a colour, a provenance, and a supply continuity that no North American variety can offer.

Westbridge Ranch holds the registered trademark on the Galmi name in Canada. No competitor can grow this variety and bring it to the Canadian market as Galmi.

Pricing Intelligence Foundation
This proposal is grounded in 25 months of continuous biweekly onion pricing intelligence collected across 11 major Canadian grocery chains nationally. Metro Inc. banner stores — Metro, Metro Plus, Food Basics, and Super C — in Ottawa, Kanata, Barrhaven, and Gatineau were most recently visited the last week of May 2026. Every price cited reflects observed Canadian retail reality — not projections or comparable-market assumptions.

Two complementary SKUs are proposed: a loose bulk format positioned within the sweet onion tier at MSRP $6.89/kg, and a premium bagged format at $7.99 per pack. Both are available for forward order. First shipment sails June 18, 2026, with arrival at Port of Montréal expected July 11–16, 2026. Processing at MERCATO, Place des Producteurs, Montréal, commences immediately on arrival.

Per-Pallet Economics — Current May 2026 Pricing

Pallet configuration: 60 bags × 25 kg = 1,500 kg per pallet

Loose Format · $6.89/kg MSRP
Retail MSRP$6.89 / kg
Oct–May seasonal rate$7.49 / kg
Wholesale price$2.60–$3.00 / kg
Metro margin~$2.76 / kg
Metro gross profit / pallet$4,134
Bagged Format · $7.99 / pack
Retail per pack$7.99
Retail $/kg equivalent$5.87 / kg
Shrink allowance (bagged)8%
Metro gross profit / pallet$5,400
Three-Harvest Cycle
365
Days per year of single-origin supply continuity. Apr/May · Jul/Aug · Nov/Dec harvests
No Canadian Competitor
0
Canadian sweet onion producers. Galmi is purely additive to the domestic produce category
Tariff Exposure
0%
Galmi is not subject to Canada's retaliatory tariffs on American produce imports
Section 02
Market Context
Canadian Onion Category — Spring 2026 · 25-Month National Monitoring Program

The observations below draw on 25 months of continuous biweekly pricing intelligence collected across 11 major Canadian grocery chains — Metro, Loblaws, Costco, Safeway, Sobeys, Save-On Foods, Avril, Walmart, and Whole Foods — in Montréal, Ottawa, and Calgary. Metro Inc. banner stores — Metro, Metro Plus, Food Basics, and Super C — in Ottawa, Kanata, Barrhaven, and Gatineau were most recently visited the last week of May 2026.

2.1 The Sweet Onion Tier — A Single Origin, Coast to Coast

The sweet onion category across every major Canadian grocery chain monitored is served by a single origin: Georgia, USA. The Vidalia certification applies exclusively to onions grown within a defined production area in Georgia, with a primary harvest window from May through August. Supply outside that window draws on Peruvian and Mexican origins to maintain year-round shelf continuity, while retaining the Vidalia brand name. This pattern holds without exception across all 11 chains surveyed. American sweet onions are currently subject to Canada's retaliatory tariffs on American produce imports — a sourcing risk that did not exist eighteen months ago.

Table 1 — Sweet Onion Pricing · Metro Inc. Banners · May 2026 · Ranked by $/kg descending
ProductOriginFormatPrice / lbPrice / kg
Vidalia loose — Food BasicsUSA / GeorgiaBulk bin$2.99/lb$6.59/kg
Vidalia loose — MetroUSA / GeorgiaBulk bin$2.49/lb$5.49/kg *
Vidalia bagged — Bland FarmsPeru / USA3 lb bag$4.99$3.67/kg
Vidalia bagged — McLeod FarmsUSA3 lb bag$4.99$3.67/kg
Vidalia bagged — promoUSA3 lb bag$3.99$2.93/kg

* Spring/summer rate. The established seasonal band runs $5.49/kg May–September, rising to $6.49/kg October–May, based on 2025–2026 Metro Inc. observations.

Sweet Red Galmi is not American. It is not subject to retaliatory tariffs. It does not compete with any Canadian producer — because no Canadian sweet onion exists. It is an FAO-recognized West African heirloom variety, arriving in Canada as a genuinely new addition to the category.
2.2 The Red Onion Tier — A Stable Floor, and a Ceiling with Room Above It

Loose red onions across Metro Inc. banners are priced at an established seasonal band: $5.49/kg in spring and summer, rising to $6.49/kg from October through May — a pattern observed consistently across 2025 and 2026. The bagged red format is handled by Dutch imports and Canadian product. In the Montréal market, Adonis carries a Québec-origin jumbo red at $6.59/kg and Avril carries a certified organic red at $6.59/kg — the current ceiling for any red onion across the Metro Inc. banner set.

Table 2 — Red Onion Pricing · Metro Inc. Banners + Montréal Market · May 2026 · Ranked by $/kg descending
ProductOriginFormatPrice / lbPrice / kg
▸ Sweet Red Galmi (proposed)West AfricaLoose$3.13/lb$6.89/kg
Adonis jumbo red looseQuébecBulk bin$2.99/lb$6.59/kg
Avril organic red (Ecocert)CanadaLoose$2.99/lb$6.59/kg
Jumbo red looseUSABulk bin$2.49/lb$5.49/kg *
Canadian red baggedCanada3 lb bag$2.72/lb$4.40/kg
Dutch red baggedNetherlands7 lb bag$1.14–$1.43/lb$2.49–$3.14/kg

* Spring/summer rate. October–May rate: $6.49/kg, based on 2025–2026 Metro Inc. observations.

2.3 The Format Premium — The Missing Format Is What Drives Revenue and Margin
Loose — same store
$5.49
per kg · sweet onion · Metro Ottawa bulk bin
Bagged — same store, same day
$6.61
per kg · organic bag · Metro Ottawa · +81% over loose
Format premium unlocked
+81%
confirmed across 3 cities · 11 chains · 25 months of monitoring

The same onion. The same store. The same day. In the bin: $5.49/kg. In the bag: $6.61/kg. The pack added 81% to the retail price — and all of that flows to margin. This is not an exception. It is a pattern confirmed across 3 cities, 11 chains, and 25 months of monitoring. Sweet commands zero premium in a loose bin at the majority of banners surveyed. The missing format is what drives revenue and margin.

The Galmi loose format enters the sweet onion tier on flavour, origin, and visual distinction. The Galmi bagged format operates in a different conversation entirely — one where format, provenance, and FAO-recognized variety combine to justify a retail price with no current ceiling in the Metro Inc. onion set.

Section 03
Sweet Red Galmi
An FAO-recognized West African heirloom variety — grown in the Senegal River Valley and the Oti River Valley
3.1 Five Differentiators — None Replicable by Any North American Supplier
DimensionVidaliaSweet Red Galmi
Flavour profileSweet, mildSweet, mild — identical customer need
Visual identityPale yellowDeep red-purple — stands apart in any bin or pack
Origin credentialGeorgia, USA (US federal certification)FAO-recognized West African heirloom variety — Senegal River Valley & Oti River Valley
Supply continuitySeasonal + Peruvian / Mexican gap-fillThree-harvest cycle · 365-day single-origin supply
Trademark protectionVidalia® (US only)Galmi® registered trademark held by Westbridge Ranch in Canada
Organic credentialsStandard commercial100% natural · zero pesticides · certified organic 2027
Tariff exposureSubject to Canadian retaliatory tariffsNone — West African origin
3.2 The Three-Harvest Cycle

Vidalia is a seasonal crop by nature. Its Georgia harvest runs May through August; the rest of the year draws on Peruvian and Mexican origins. Galmi is grown across two distinct valleys at different latitudes in West Africa, producing three independent harvests per year:

Harvest 1
April / May
Senegal River Valley
Covers spring & early summer shelf
Harvest 2
July / August
Oti River Valley
Covers summer peak & fall transition
Harvest 3
November / December
Senegal River Valley
Winter — the Vidalia gap window

For a fresh produce operation managing multiple banners, year-round supply from a single named origin means consistent shelf positioning — the same SKU, the same provenance story, the same product across all twelve months.

3.3 FAO Recognition & Trademark Protection

The Galmi onion is recognized by the Food and Agriculture Organization of the United Nations (FAO) as a West African heirloom variety of documented agricultural heritage. This recognition attaches to the variety itself — to the seed, the genetics, the growing tradition — not to any single farm or certification scheme. It cannot be acquired by a competitor; it can only be grown and brought to market authentically.

Westbridge Ranch holds the registered trademark on the Galmi name in Canada. Any competitor wishing to sell this variety in Canada must do so under a different name — forfeiting the provenance signal entirely.

3.4 Organic Certification Roadmap
Now
100% Natural
Zero pesticides · zero synthetic inputs · artisan field-grown and hand-harvested
2027
Certified Organic
Full certification committed · same product, upgraded credential · same supplier relationship in place
Section 04
Commercial Proposal
Two complementary SKUs · Loose and bagged · Available across all six Metro Inc. banners

We are proposing a two-SKU entry into Metro Inc.'s onion category. The loose format is designed to complement the existing sweet onion offer with a visually distinct, FAO-recognized alternative. The bagged format is positioned as a premium provenance product for the customer who already reaches for cippolini, organic shallots, and specialty varieties.

4.1 Tier 1 — Loose Jumbo Sweet Red Galmi
Table 3 — Tier 1 Loose Format · Commercial Parameters
ParameterDetail
FormatLoose bulk bin · positioned adjacent to sweet onion set
Suggested retail — spring/summer$6.89/kg ($3.13/lb) · $0.30 above current Montréal ceiling
Suggested retail — Oct–May$7.49/kg · aligned with established seasonal pricing band
Wholesale price$2.60–$3.00/kg
Metro margin~$2.76/kg · ~40% at spring/summer rate
Metro gross profit / pallet$4,134 (spring/summer) · $4,784 (Oct–May at $7.49)
Shrink allowance12.5% · standard loose produce allowance
4.2 Tier 2 — Bagged Sweet Red Galmi (Premium Pack)
For Metro
Private-label margins.
For the category
Sustainable premium pricing.

The bagged format is intended to sit in a different conversation from the standard onion set. The premium mesh pack — available in a 6-count open cardboard tray and a three-onion premium mesh bag — lets the product's deep red-purple colour and artisan presentation carry the story at shelf level before the customer reads a word.

We have modelled two retail price scenarios. Both generate a strong Metro margin. The bag format carries a reduced shrink allowance of 8% versus 12.5% for loose, reflecting the significantly lower handling exposure of a sealed pack.

Table 4 — Tier 2 Bagged Format · Retail Scenario Comparison · Ranked by Metro gross profit per pallet descending
Scenario Pack Retail Retail $/kg Shrink (8%) Pack Cost Metro Gross / Pallet
✓ Mid Premium — Recommended $7.99 $5.87/kg $0.47/kg $0.40/kg $5,400
Entry Premium $5.99 $4.40/kg $0.35/kg $0.40/kg $2,475

Pack configuration: 1.36 kg (3 lb) equivalent. Shrink 8% applied to bagged format vs 12.5% for loose — reduced handling exposure in a sealed pack.

Galmi shares the same customer appeal as Vidalia — mild, sweet, approachable. What it adds is colour, a Food and Agriculture Organization of the United Nations-recognized growing heritage, artisan credentials, and year-round supply from a single named origin. The customer who buys Vidalia loose is the same customer who buys Galmi. The customer who reaches for cippolini and organic shallots is the customer Vidalia doesn't reach. Galmi covers both.
4.3 Seasonal Pricing Upside

Onion pricing across Metro Inc. banners follows an established seasonal pattern — lower in spring and summer, higher from October through May. The $6.89/kg spring/summer MSRP reflects current market conditions. A $7.49/kg October–May rate aligns naturally with that seasonal rhythm — and Galmi's November/December harvest delivers fresh, single-origin supply precisely at the highest-value window in the category calendar.

Section 05
Current Price Ladder
Metro Inc. onion category — May 2026 · Ranked descending by retail $/kg

The ladder below represents the complete onion price architecture observed across Metro Inc. banners during the last week of May 2026, ranked by retail price per kilogram descending. The 25-month monitoring program confirms that the spread between the commodity floor and the premium ceiling has held without compression since April 2024. Sweet Red Galmi's proposed entry introduces a tier above the current ceiling.

▸ Galmi proposed entry
▸ Galmi loose (proposed)
$6.89
West Africa
Current market ceiling
Adonis jumbo red
$6.59
Québec
Avril organic red
$6.59
Canada
Vidalia loose — Food Basics
$6.59
USA
▸ Galmi bag $7.99 (proposed)
$5.87
West Africa
Jumbo red loose
$5.49
USA
Vidalia loose — Metro
$5.49
USA
Canadian red bagged
$4.40
Canada
Vidalia bagged — regular
$3.67
USA
Yellow onions — 2 lb bag
$3.05
Canada
Vidalia bagged — promo
$2.93
USA
Dutch red bagged
$2.49
Netherlands
25-Month Monitoring Finding
Zero spread compression observed between the commodity floor ($5.49/kg loose red) and the organic/premium ceiling ($6.59/kg Adonis / Avril) across 25 months of continuous monitoring. The pricing architecture is stable. Galmi's entry at $6.89/kg introduces a new tier above an established and uncontested ceiling.
Section 06
Banner Strategy
One Off-Take Agreement · Six expressions · Metro · Metro Plus · Super C · Food Basics · Adonis · 5 Saisons

The same product positions differently across Metro Inc.'s banner architecture. A single Off-Take Agreement (OTA) covers all six banners, with SKU selection and retail pricing calibrated to each banner's customer profile.

Section 07
Supply Assurance
Sovereign-backed supply chain · West Africa to Montréal · Operational from Day One
7.1 Three-Harvest Cycle — Year-Round Single-Origin Supply

Galmi is grown across two distinct growing valleys at different latitudes in West Africa — the Senegal River Valley and the Oti River Valley — producing three independent harvests per year. The practical result is consistent, single-origin supply across all twelve months.

Harvest 1
April / May
Senegal River Valley
Spring & early summer shelf
Harvest 2
July / August
Oti River Valley
Summer peak & fall transition
Harvest 3
Nov / Dec
Senegal River Valley
Winter — highest seasonal pricing window

Year-round availability means consistent shelf positioning — the same SKU, the same origin story, the same product across all twelve months.

7.2 Quality & Compliance
Canada No. 1 Grade
Consistent sizing and presentation across all three harvests
100% Natural
Zero pesticides · zero synthetic inputs · artisan field-grown and hand-harvested
Certified Organic 2027
Committed certification milestone · same supplier relationship in place
Processing — MERCATO
Place des Producteurs, Montréal · Metro-approved · CFIA-certified · PRIMIS-GFS certified
Canadian Importer
Westbridge Ranch Cooperative · all import, handling and distribution through established Canadian trade channels
Post-Harvest Shelf Life
120 days · structurally closes the 365-day supply gap in combination with three annual harvests
7.3 Supply Chain Sovereignty

Westbridge Ranch's production operates within the SOKAM Marigot agri-industrial development — an 8,043-hectare project funded under the World Bank AgriConnect program, with a contribution through Global Affairs Canada. In April 2026, Global Affairs Canada organized a meeting to support Canadian private sector engagement within AgriConnect and invited Westbridge Ranch to attend.

Sovereign Co-Investment — Both Ends of the Supply Chain
At origin: World Bank AgriConnect and Government of Canada co-funded infrastructure within which Westbridge Ranch operates.
At destination: MERCATO, Place des Producteurs, Montréal — Metro-approved, CFIA-certified, PRIMIS-GFS certified.
The supply chain is institutionally anchored at both ends.
Section 08
Next Steps
Product available for forward order · First shipment sails June 18, 2026

First shipment sails June 18, 2026. Arrival at Port of Montréal expected July 11–16, 2026. Processing at MERCATO, Place des Producteurs, commences immediately on arrival.

We would welcome a conversation about which banners and formats make the most sense as a starting point, preferred shelf positioning, and any supplier onboarding requirements on Metro Inc.'s side. We are ready to move at whatever pace works for the category team.

Off-Take Agreement (OTA) — Proposed Scope

We propose a single Off-Take Agreement covering all six Metro Inc. banners, with SKU selection, volumes, and retail pricing confirmed by banner as part of the commercial discussion.

Table 5 — Off-Take Agreement · Proposed SKUs by Banner
BannerProposed SKUsEntry FormatOrganic Upgrade
MetroLoose + $7.99 bagAdjacent to Vidalia set2027 harvest
Metro PlusLoose + $7.99 bagAdjacent to Vidalia set2027 harvest
Super CLooseSweet onion tier2027 harvest
Food BasicsLooseSweet onion tier2027 harvest
AdonisLoose + $7.99 bagSpecialty produce section2027 harvest
5 Saisons$7.99 bag leadSpecialty / organic set2027 harvest
Westbridge Ranch Canada · operating as Galmi Inc.
Same customer appeal as Vidalia — mild, sweet, approachable.
What it adds: colour, a growing heritage,
artisan credentials, and year-round supply
from a single named origin.
An FAO-recognized heirloom —
grown in West Africa,
available nowhere else.
Westbridge Ranch Canada, operating as Galmi Inc.
9777 Rue Colbert, Anjou, Québec H1J 1S2
613 · 302 · 5321 · www.westbridgeranch.ca

Commercial Proposal · June 2026 · Confidential