Commercial Proposal · Confidential
Cover Letter — Sweet Red Galmi
June 2026
To: Metro Inc. — Fresh Produce Buying

We are pleased to present this commercial proposal for the introduction of Sweet Red Galmi — a Food and Agriculture Organization of the United Nations (FAO)–recognized West African heirloom sweet onion — across all six Metro Inc. banners: Metro, Metro Plus, Super C, Food Basics, Adonis, and 5 Saisons.

After 26 months of continuous biweekly pricing intelligence across 11 major Canadian grocery chains, we identified a clear, unoccupied premium tier in the sweet onion category. Vidalia commands the shelf, but it is a seasonal US product, tariff-exposed, and offers no colour differentiation. Sweet Red Galmi delivers the same mild, sweet, approachable flavour profile — with a striking red colour story, a named West African provenance, and 365-day, single-origin supply that Vidalia cannot match.

225 MT
In curing today
800 MT
Projected · end-June 2026
26 mo
National pricing data · 11 chains
6 → 1
Banners under one Off-Take
Where Galmi Sits on the Canadian Red-Onion Shelf · $/kg · May–June 2026
$3 $4 $5 $6 $7 Retail $/kg commodity floor market ceiling $6.59 Galmi $5.49 discount banners Galmi $6.89 loose · premium banners Galmi $7.35 6-ct carry-pack
Current shelf SKUs Galmi loose Galmi carry-pack 26-mo monitoring · 11 chains

What this proposal offers Metro:

Our Request
We ask Metro Inc. to confirm a decision-in-principle at the pace that suits Metro's internal process — specifically banner-by-banner SKU selection, indicative volumes for the Sep–Dec 2026 pilot window (the ~470-pallet Pie-IX envelope), and DC routing. Our first container sails June 18, 2026 at Westbridge Ranch's risk and arrives Port of Montréal July 12, 2026 for immediate processing at MERCATO Pie-IX. Confirmation in time for the first Metro PO lets us shelf-set against that arrival; later confirmation simply rolls to the next replenishment cycle. The detailed economics, compliance credentials, harvest calendar, and rollout sequencing are set out in the pages that follow.

We believe Sweet Red Galmi can become a signature produce item for Metro — one that drives store traffic, builds basket size, and differentiates the fresh offering in a way no existing SKU does. We welcome the opportunity to walk through this proposal in person and answer any questions your buying and operations teams may have.

Westbridge Ranch Canada
Operating as Galmi Inc.
Agriculture · Finance · Trading
9230 Pie-IX Blvd · Montréal · Québec · H1Z 4H7
613 · 302 · 5321 · www.westbridgeranch.ca
Westbridge Ranch Canada
operating as Galmi Inc.  ·  Agriculture · Finance · Trading
Commercial Proposal · Confidential
Fresh Produce · All Banners · June 2026
Sweet
Red Galmi
A commercial proposal to Metro Inc. for the introduction of a Food and Agriculture Organization of the United Nations (FAO)–recognized West African heirloom onion variety across six banners — Metro · Metro Plus · Super C · Food Basics · Adonis · 5 Saisons
Store traffic driver
Profitability engine
National Monitoring
26
months of continuous biweekly pricing data across 11 major Canadian grocery chains
First Shipment
Jun 18
Sails June 18, 2026 · Port of Montréal arrival July 12, 2026 · MERCATO processing on arrival
Wholesale to Metro
$2.80
CAD / kg · single wholesale across the network · captive supply from Westbridge-owned fields · Metro gross profit per pallet: $4,843 loose · $5,337 carry-pack (premium tier, post-shrink)
Summary
At-a-Glance
The proposal in one page — for the busy reader
The Ask

A single Off-Take Agreement across all six Metro Inc. banners, with SKU mix and volumes confirmed by banner. Decision-in-principle sought at Metro's pace, anchored to the first container arriving Port of Montréal July 12, 2026 and processing at MERCATO immediately on arrival.

The Product

Sweet Red Galmi — Food and Agriculture Organization of the United Nations (FAO)–recognized West African heirloom sweet onion. Same mild, sweet, approachable flavour profile as Vidalia, with a red colour story, year-round single-origin supply, and a Canadian trademark held by Westbridge Ranch. No Canadian competitor; not subject to retaliatory tariffs on US produce.

What Metro Takes Home

A single wholesale of CAD $2.80/kg across the network, held firm under the Off-Take. Shrink modeled explicitly — 12.5% loose, 8% sealed pack — not waved off.

Metro Take-Home Per Pallet · Premium Tier · 1,500 kg · After Shrink
$2,000 $4,000 $6,000 Loose · $6.89/kg $4,843 46.9% 6-ct Carry-Pack · $9.99 $5,337 48.4% Discount banners Same $2.80/kg wholesale · double-digit take-home at $5.49–5.99/kg shelf
Why It Lands

1. 365-day single-origin supply via three staggered harvests across Senegal River Valley and Oti River Valley
2. Captive production — Westbridge Ranch owns and operates the fields directly across three countries
3. 225 MT in curing today, 800 MT projected by end of June 2026 — supply in hand, not a forecast
4. Dual compliance — Westbridge Ranch CFIA-authorized and fully compliant; Emballages Mercato dual-certified PrimusGFS + CFIA across Pie-IX and Anjou
5. Banner-specific go-to-market — SKU mix tuned to each banner's shopper, not a one-size shelf-set

SKU Mix by Banner · Year 1 Shelf-Set
Banner Loose
premium $6.89
Loose
discount $5.49–5.99
6-ct Carry-Pack
$9.99 gift-style
Lead Format
Adonis Carry-pack lead
5 Saisons Carry-pack lead
Metro Loose lead · pack follow
Metro Plus Loose lead · pack follow
Super C Loose only · tariff-arb play
Food Basics Loose only · cohort-aligned
Loose premium Loose discount Carry-pack Halo ring = lead SKU at that banner
Next Steps

Confirm banner-by-banner SKU selection and volumes → execute Off-Take Agreement → first PO confirmed against July arrival → shelf-set by Metro buyer window. Full ask and timeline detailed in Section 8.

Westbridge Ranch Canada
Sweet Red Galmi
Section 01
Executive Summary
A new category tier for Metro Inc.'s onion set — available for forward order, grown year-round, from a single FAO-recognized West African origin

Westbridge Ranch is pleased to present this commercial proposal for the introduction of Sweet Red Galmi across Metro Inc.'s six banners. Sweet Red Galmi is a Food and Agriculture Organization of the United Nations (FAO)-recognized West African heirloom onion variety, grown by Westbridge Ranch in the Senegal River Valley and the Oti River Valley. It is sweet, mild, and visually distinctive — serving the same customer need as Vidalia sweet onions, with a colour, a provenance, and a supply continuity that no North American variety can offer.

This proposal is designed to work across Metro Inc.'s full banner portfolio — from the premium and specialty tier at Metro, Adonis, and 5 Saisons, to the discount growth banners at Super C and Food Basics where Metro Inc. is currently concentrating its capital investment. Sweet Red Galmi is not a premium-only product seeking a specialty shelf. It is a year-round, tariff-free, single-origin supply solution that serves Metro's entire network and commands a premium where the banner supports it.

Westbridge Ranch holds the registered trademark on the Galmi name in Canada. No competitor can grow this variety and bring it to the Canadian market as Galmi.

Four gaps in Metro's onion set — Galmi addresses all four under one Off-Take Agreement

Metro Inc. is losing the organic-onion tier to IGA / Sobeys in its home Québec market — IGA Extra Gatineau holds Bio Oignon Jaune at $5.14/kg, Avril Montréal holds Ecocert organic red at $6.59/kg, and Metro has no SKU in that conversation across the QC banner set. It is losing margin to Loblaws on commodity yellow, where Maxi Gréber merchandises a $1.69/kg structural floor under an active "Imbattable. Point final." guarantee. It carries an undeveloped sweet-onion category at Adonis Ontario, where the sweet tier does not yet exist on the wall. And it is carrying tariff-exposed American sweet onions at Food Basics, with Vidalia loose at $6.59/kg sitting under Canada's retaliatory tariff load on US produce.

Galmi closes all four under a single Off-Take Agreement: a credentialed bridge SKU into the QC organic tier (with the same listing carrying certified-organic from the H2 2027 harvest), a tariff-free sweet alternative that undercuts Vidalia at Food Basics, a category-creation story at Adonis ON, and a non-GMO, single-origin, named-variety premium tier that lifts the loose ceiling at Metro Plus. The question is not whether to list Galmi. It is which gap Metro chooses to close first — and §6 sequences the four doors in that order of conviction.

Pricing Intelligence Foundation
This proposal is grounded in 26 months of continuous biweekly onion pricing intelligence collected across 11 major Canadian grocery chains nationally. Metro Inc. banner stores — Metro, Metro Plus, Food Basics, Super C, and Adonis — were visited across Montréal, Brossard, West Island, and Gatineau in Québec, and Ottawa, Nepean, Orléans, Kanata, and Stittsville in Ontario during May and June 2026. Every price cited reflects observed Canadian retail reality — not projections or comparable-market assumptions.

Two complementary SKUs are proposed: a loose bulk format shelving at $6.89/kg at premium banners and at $5.49–$5.99/kg at discount banners, and a premium gift-style 6-count carry-pack (1.36 kg / 3 lb) — a plastic-free kraft carrier with origin storytelling printed on the panel — at $9.99 per pack ($7.35/kg shelf-equivalent) for the produce-engaged shopper at Adonis, 5 Saisons, and the premium Metro locations. The carry-pack is deliberately priced +6.6% above the loose shelf — format premium confirmed, not category whitespace. Both SKUs are available for forward order. First shipment sails June 18, 2026, with Port of Montréal arrival July 12, 2026 and PrimusGFS processing at MERCATO on arrival.

The economics below sit on a single wholesale of CAD $2.80/kg held firm across all six banners under the Off-Take Agreement. Shrink is modeled explicitly — 12.5% on loose, 8% on sealed pack — not assumed away. Because supply is captive (Westbridge Ranch owns and operates the fields across the Oti River Valley in Northern Togo and the Senegal River Valley), Metro is insulated from spot-market commodity volatility. Premium banners take ~47% on the shelf; discount banners trade margin for tariff-arbitrage velocity against US Vidalia bulk.

Figure · Shelf to Take-Home · Loose Premium Tier · CAD per kg
$ / kg $2.80 Wholesale to Metro single price · all banners · held firm $6.89 Shelf · Premium Tier +$4.09/kg Metro gross margin METRO TAKE-HOME / PALLET $4,843 46.9% post 12.5% shrink · 1,500 kg pallet
What Metro Earns Per Pallet — Premium Tier (Metro · Metro Plus · Adonis · 5 Saisons)

1,500 kg pallet · Wholesale $2.80/kg · Pallet wholesale cost $4,200 · Shrink modeled explicitly

Loose Format · $6.89/kg shelf
Retail shelf price$6.89 / kg
Gross revenue (1,500 kg)$10,335
Less shrink (12.5%)−$1,292
Net revenue$9,043
Less pallet cost (wholesale)−$4,200
Metro gross profit / pallet$4,843 · 46.9%
6-ct Carry-Pack · $9.99 / pack ($7.35/kg)
Retail per pack (1.36 kg)$9.99
Gross revenue (1,500 kg)$11,018
Less shrink (8%, sealed pack)−$881
Net revenue$10,137
Less wholesale + pack ($0.40/kg)−$4,800
Metro gross profit / pallet$5,337 · 48.4%

Discount tier (Super C · Food Basics): loose at $5.49–$5.99/kg shelf on the same $2.80/kg wholesale → Metro gross profit per pallet $3,006–$3,662 · 36–41%. Margin compresses against the premium tier but is held up by a durable, policy-structural tariff arbitrage: US Vidalia carries Canada's retaliatory tariff load, Galmi does not, and that spread is not a promotional event.

Three-Harvest Cycle
365
Days per year of single-origin supply continuity. Apr/May · Jul/Aug · Nov/Dec harvests
No Canadian Competitor
0
Canadian sweet onion producers. Galmi is purely additive to the domestic produce category
Tariff Exposure
0%
Galmi is not subject to Canada's retaliatory tariffs on American produce imports
Section 02
Market Context
Canadian Onion Category — Spring 2026 · 26-Month National Monitoring Program

The observations below draw on 26 months of continuous biweekly pricing intelligence collected across 11 major Canadian grocery chains — Metro, Loblaws, Costco, Safeway, Sobeys, Save-On Foods, Avril, Walmart, and Whole Foods — in Montréal, Ottawa, and Calgary. Metro Inc. banner stores — Metro, Metro Plus, Food Basics, and Super C — in Ottawa, Kanata, Barrhaven, and Gatineau were most recently visited May 31 and June 2, 2026.

Gatineau market read · weekend of June 6–7, 2026
Five banners, one market, one weekend — a same-day onion-wall read across Metro's Gatineau competitive set.
Direct shelf observations, photo-documented, captured the same weekend across five banners operating within a single Gatineau retail catchment: Metro · Metro Plus · Super C · Maxi (Loblaws discount) · IGA Extra (Sobeys premium). The read isolates two market signals Metro's category team is unlikely to hold at this resolution:
Organic ceiling — QC, active today
IGA Extra Gatineau shelves Bio Oignon Jaune at $5.14/kg ($6.99 / 3 lb). In the Montréal market, Avril carries Ecocert organic red at $6.59/kg loose. Two competing QC banners are already holding organic onion above $5/kg in market today — Metro has no SKU in that conversation across the QC banner set.
Commodity floor — Loblaws posture
Maxi Gréber, Gatineau shelves Canadian yellow at $1.69/kg (10 lb bag), Canadian yellow flyer at $2.20/kg (3 lb), and merchandises "Imbattable. Point final." — Loblaws' active price-match guarantee — at the produce wall. The commodity floor in this market is being held structurally, not opportunistically.
Source: direct in-store observations, photo-documented at shelf. Same-day, same-market, five-banner read. Shared here as competitive context for Metro's Gatineau category team — drawn from a 26-month national monitoring program built independently of this commercial proposal.
2.1 The Sweet Onion Tier — A Single Origin, Coast to Coast

The sweet onion category across every major Canadian grocery chain monitored is served by a single origin: Georgia, USA. The Vidalia certification applies exclusively to onions grown within a defined production area in Georgia, with a primary harvest window from May through August. Supply outside that window draws on Peruvian and Mexican origins to maintain year-round shelf continuity, while retaining the Vidalia brand name. This pattern holds without exception across all 11 chains surveyed. American sweet onions are currently subject to Canada's retaliatory tariffs on American produce imports — a sourcing risk that did not exist eighteen months ago.

Table 1 — Sweet Onion Pricing · Metro Inc. Banners · May 2026 · Ranked by $/kg descending
ProductOriginFormatPrice / lbPrice / kg
Vidalia loose — Food Basics (Ottawa, ON)USA / GeorgiaBulk bin$2.99/lb$6.59/kg
Vidalia loose — Metro (QC)USA / GeorgiaBulk bin$2.49/lb$5.49/kg *
Sweet Colossal loose — Adonis (Ottawa, ON)USABulk bin$1.99/lb$4.39/kg
Vidalia bagged — Bland FarmsPeru / USA3 lb bag$4.99$3.67/kg
Vidalia bagged — McLeod FarmsUSA3 lb bag$4.99$3.67/kg
Vidalia bagged — promoUSA3 lb bag$3.99$2.93/kg

* Spring/summer rate. The established seasonal band runs $5.49/kg May–September, rising to $6.49/kg October–May, based on 2025–2026 Metro Inc. observations.

100% USA-ORIGIN TARIFF-EXPOSED
Figure 1 · Sweet onion shelf · origin share
Every sweet onion SKU on the Metro Inc. set is American.
Across 11 chains and 26 months of monitoring, the sweet onion tier is served by a single national origin — Georgia (Vidalia) in season, with Peruvian and Mexican fill maintaining the brand name off-season. Every loose bin, every bagged format, every banner: USA. Galmi is the first non-American sweet onion to enter the category.
Same parking lot · same corporate parent · $2.20/kg spread
Adonis sells Sweet Colossal loose at $4.39/kg. Food Basics, next door, sells Vidalia loose at $6.59/kg.
Two Metro Inc. banners, one Ottawa retail park, the same sweet-onion shopper — and a 50% per-kg gap between them. The spread is not a pricing error; it is the banner architecture working as designed: Adonis pulling the produce-engaged shopper on provenance and value-per-kg, Food Basics holding the Vidalia brand at the discount-tier price ceiling. Galmi loose at $5.49–$5.99/kg at Food Basics-tier banners and at $6.89/kg at Metro / Metro Plus sits inside this corridor with room on both sides — undercutting Vidalia at the floor and earning a credentialed premium at the ceiling, all without crossing either banner's pricing logic.
Sweet Red Galmi is not American. It is not subject to retaliatory tariffs. It does not compete with any Canadian producer — because no Canadian sweet onion exists. It is an FAO-recognized West African heirloom variety, arriving in Canada as a genuinely new addition to the category.
2.2 The Red Onion Tier — A Stable Floor, and a Ceiling with Room Above It

Loose red onions across Metro Inc. banners are priced at an established seasonal band: $5.49/kg in spring and summer, rising to $6.49/kg from October through May — a pattern observed consistently across 2025 and 2026. The bagged red format is handled by Dutch imports and Canadian product. In the Montréal market, Adonis carries a Québec-origin jumbo red at $6.59/kg and Avril carries a certified organic red at $6.59/kg — the current ceiling for any red onion across the Metro Inc. banner set.

Table 2 — Red Onion Pricing · Metro Inc. Banners + Montréal Market · May 2026 · Ranked by $/kg descending
ProductOriginFormatPrice / lbPrice / kg
▸ Sweet Red Galmi · 6-ct carry-pack (proposed · premium tier)West Africa1.36 kg kraft carrier$3.33/lb$7.35/kg
▸ Sweet Red Galmi · loose (proposed · premium tier)West AfricaLoose$3.13/lb$6.89/kg
▸ Sweet Red Galmi · loose (proposed · discount tier)West AfricaLoose$2.49–$2.72/lb$5.49–$5.99/kg
Adonis jumbo red looseQuébecBulk bin$2.99/lb$6.59/kg
Avril organic red (Ecocert)CanadaLoose$2.99/lb$6.59/kg
Jumbo red looseUSABulk bin$2.49/lb$5.49/kg *
Canadian red baggedCanada3 lb bag$2.72/lb$4.40/kg
Dutch red baggedNetherlands7 lb bag$1.14–$1.43/lb$2.49–$3.14/kg

* Spring/summer rate. October–May rate: $6.49/kg, based on 2025–2026 Metro Inc. observations. Galmi carry-pack at $7.35/kg sits +12% above the current ceiling — justified by named-variety / single-origin / FAO-recognized heirloom credentials carried by no other SKU in the set, and presented in a gift-style format that no competitor offers.

Figure 2 · Red onion shelf · $/kg distribution
Three Galmi entries, three shelf positions — sitting in the corridor, then breaking above it.
$2 $4 $6 $8 PRICE PER KILOGRAM (CAD) CURRENT CEILING $6.59 ▸ Galmi 6-ct carry-pack $7.35 ▸ Galmi loose · premium $6.89 Adonis jumbo red (QC) $6.59 Avril organic red (Ecocert) $6.59 ▸ Galmi loose · discount $5.49–5.99 US jumbo red loose $5.49 Canadian red bagged (3 lb) $4.40 Dutch red bagged (7 lb) $2.49–3.14
The corridor reads cleanly: Galmi loose · discount slots between Dutch/Canadian bagged and the US jumbo loose at the seasonal floor; Galmi loose · premium sits inside the $6.59 ceiling band held by Adonis QC and Avril organic; the 6-ct carry-pack breaks +12% above the ceiling on credentials and format no other SKU carries.
2.3 Demographic Tailwind — The Cohorts the Metro Inc. Banner Architecture Already Captures

The Adonis / Food Basics co-location is not only a banner-architecture artefact. It is a demographic capture pattern — and the two cohorts it captures are the two fastest-growing visible-minority cohorts in both of Metro Inc.'s home metros. Store visits across the Ottawa-Gatineau NCR (May–June 2026) and the Greater Montréal Area (SIAL Canada forum store-tour cycle, April 2025 — Anjou, Saint-Léonard, Laval, Brossard, West Island, Place Versailles) returned the same observational pattern in both markets: Adonis trades visibly North African / Levantine / MENA; Food Basics next door trades visibly African / Caribbean; the conventional Metro / Loblaw mainstream banners trade visibly Anglo / Franco mainstream.

Figure 3 · Observed in-store customer-base composition · Ottawa-Gatineau + Greater Montréal · 2025–2026 store visits
Observational estimates from Westbridge Ranch store-visit logs, weekday and weekend daypart sampling. Cohort labels reflect visible composition of shoppers transacting in produce; not census data. Illustrative — directional, not survey-grade.
0% 25% 50% 75% 100% Adonis Ottawa + Montréal 72% Food Basics Ottawa + Montréal 55% Metro / Loblaw mainstream banners 68% MENA / North African / Levantine African / Caribbean Mainstream Anglo / Franco Other

The strategic consequence is direct. African, Caribbean, and MENA populations are the three fastest-growing visible-minority cohorts in both the Ottawa-Gatineau and Greater Montréal CMAs per Statistics Canada intercensal estimates — the cohorts the Adonis + Food Basics pairing already over-indexes against, and the cohorts the mainstream Metro and Loblaw banners structurally under-index against. A Galmi launch sequenced through these two banners is not a niche play; it is a launch sequenced through the demographic growth curve.

Cuisine fit · MENA
Tagine · shakshuka · mechouia · fattoush · mujadara
Deep-pigment sweet reds are a staple flavour base. Adonis customer is not being introduced to the SKU — they are being upgraded on it.
Cuisine fit · African / Caribbean
Jollof · stew base · escovitch · sofrito · pepper sauce
Same logic on the Food Basics side. The Caribbean trade already pays up for scotch bonnet, scallion, and specialty alliums — the velocity precedent is on the wall.
Price psychology
$5.49–$6.89/kg
Lands inside accepted in-category bands for both cohorts — Adonis QC jumbo at $6.59/kg and Food Basics Vidalia at $6.59/kg are the live proofs.

Why this matters for sequencing: a banner exclusive sequenced Adonis-first (Montréal) and Food Basics-first (Ottawa) compounds on a demographic curve Metro Inc. is structurally well-positioned to capture and Loblaw / Sobeys are structurally weaker against. Section 6 sequences against this directly.

2.4 The Category Gap — a SKU of its own, redefining the onion category
Loose shelf (premium)
$6.89/kg
a known-good shelf position — sits cleanly above the $6.59 ceiling on FAO-recognized variety credentials
6-ct carry-pack
$7.35/kg
$9.99/pack · the SKU of its own · format premium of +6.6% over loose
Format premium
+6.6%
verifiable, not aspirational — the gift-style carry-pack carries provenance / variety / origin cues nothing else in the set carries

Sweet Red Galmi enters as a SKU of its own — redefining the onion category. The premium gift-style 6-count carry-pack — a plastic-free kraft carrier, not a mesh bag — is priced +6.6% above the loose shelf, a deliberate, verifiable format premium. This is not a "category whitespace" thesis — it is a single, named-variety, single-origin SKU carrying credentials that nothing else on the Metro Inc. onion set carries (FAO-recognized heirloom variety, registered Canadian trademark, captive-source supply across three production geographies), presented in a format the produce wall has not seen for the onion category. The carry-pack justifies its $7.35/kg shelf because it is sequenced behind those credentials and that format — the buyer encounters the story, then the pack, then the price.

The Galmi loose format enters the sweet onion tier on flavour, origin, and visual distinction — working across every banner from Super C to Metro Plus. The carry-pack enters only where the customer base already self-selects for provenance — Adonis, 5 Saisons, and the produce-engaged Metro and Metro Plus locations (Section 6). At banners where the cippolini and named-shallot customer already buys at comparable per-gram pricing, the carry-pack is low-risk. It is not proposed at Super C or Food Basics.

Ontario banners
Sweet tier active · loose-bin format dominant
Vidalia loose and bagged both present at the Metro banner (sweet loose $5.51/kg, Vidalia 3 lb at the same $/kg). Red loose ceiling at $6.59–$6.61/kg. The onion wall reads as a four-colour loose set — the format Galmi loose is built for.
Québec banners
Sweet tier thinner · bag format more prevalent
Vidalia visible in season at Metro/Metro Plus and Adonis, but the everyday onion wall leans on yellow/red bags; "doux" on QC shelves is a mild-yellow descriptor, not a sweet-tier SKU. Provenance-led carry-pack lands cleaner here — the format reads as new, not as a bag re-skin.

Why this matters for sequencing: the loose-led ON wall takes Galmi loose first; the bag-led QC wall is where the gift-style carry-pack at Adonis / 5 Saisons earns its premium. Section 6 sequences against this split rather than treating the Metro network as uniform.

2.5 Competitive Context
Vidalia
Complementary, not displaced
Galmi serves the same sweet-mild customer with a different colour, a different origin, and year-round supply. The two products sit side by side — not in competition.
Canadian Producers
No domestic supplier is affected
Canada produces no sweet onions commercially. Galmi is a purely additive SKU — no existing Metro supplier relationship is touched.
US Alternatives
Tariff risk Galmi doesn't carry
American sweet onions currently carry retaliatory tariff exposure that erodes margin precisely at the discount banners where Metro is investing most heavily. Galmi is tariff-free, year-round, and non-US — a supply chain solution that protects margin at Super C and Food Basics while elevating the category at Metro and Adonis.
Section 03
Sweet Red Galmi
An FAO-recognized West African heirloom variety — grown in the Senegal River Valley and the Oti River Valley
Network Revenue Opportunity — Three-Year Staged Ramp

The build below is paced to GALMI's captive supply schedule and Mercato's processing capacity expansion — not to the size of the Metro network. Year 1 is a true pilot. The Anjou hub (47,000 sq ft, Unitec 4-lane AI-graded line) is commissioned in Q4 2026 and goes operational in Q1 2027 — anchoring the Year 2 step-up in throughput and carry-pack format maturity. Year 3 adds IQF Phase 2 inventory buffer, opening off-season velocity and lifting per-door economics as the carry-pack scales into the produce-engaged customer base. Each milestone is capitalised and on the operating calendar.

Year 1 · Pilot
80 doors · loose-led
~470 pallets. Pie-IX processing. Premium-tier loose launch at Metro, Metro Plus, Adonis; carry-pack at 5 Saisons + Adonis only; discount-tier loose at one Super C corridor as tariff-arbitrage proof point.
Metro GP
~$2.3M
Year 2 · Anjou Online
150 doors · carry-pack matures
~900 pallets. Anjou Unitec sorting online. Bag SKU extends across all premium banners; discount-tier loose rolls out to full Super C + Food Basics corridor. Per-door economics hold.
Metro GP
~$4.4M
Year 3 · IQF Phase 2
300 doors · per-door step-up
~3,550 pallets. IQF Phase 2 buffer opens off-season velocity and lifts carry-pack format mix to category maturity. Per-door GP roughly doubles on mix shift, not on door count alone. HRI channel opens as upside, not base case.
Metro GP
~$17.4M

Blended take-home per pallet ~$4,900 — weighted across premium loose ($4,843), premium carry-pack ($5,337), and discount loose ($3,006–$3,662). All four figures sit on the same single wholesale (CAD $2.80/kg) and the same explicit shrink assumptions (12.5% loose / 8% carry-pack). The Yr 2 → Yr 3 step is driven by carry-pack format mix maturity and the Anjou IQF buffer opening off-season velocity — not by door count alone. Door counts represent active Galmi-listed locations, not total network footprint.

Ramp is paced to GALMI's captive supply and Mercato's commissioning calendar — not to the size of the Metro network. Each milestone is on the books with a defined capex and operating plan.
3-year cumulative GP
~$24M
Metro Inc. cumulative gross profit · CAD
3.1 Five Differentiators — None Replicable by Any North American Supplier
DimensionVidaliaSweet Red Galmi
Flavour profileSweet, mildSweet, mild — identical customer need
Visual identityPale yellowDeep red-purple — stands apart in any bin or pack
Origin credentialGeorgia, USA (US federal certification)FAO-recognized West African heirloom variety — Senegal River Valley & Oti River Valley
Supply continuitySeasonal + Peruvian / Mexican gap-fillThree-harvest cycle · 365-day single-origin supply
Trademark protectionVidalia® (US only)Galmi® registered trademark held by Westbridge Ranch in Canada
Organic credentialsStandard commercial100% natural · zero pesticides · certified organic from H2 2027 harvest
Tariff exposureSubject to Canadian retaliatory tariffsNone — West African origin
3.2 The Three-Harvest Cycle

Vidalia is a seasonal crop by nature. Its Georgia harvest runs May through August; the rest of the year draws on Peruvian and Mexican origins. Galmi is grown across two distinct valleys at different latitudes in West Africa, producing three independent harvests per year:

Harvest 1
April / May
Senegal River Valley
Covers spring & early summer shelf
Harvest 2
July / August
Oti River Valley
Covers summer peak & fall transition
Harvest 3
November / December
Senegal River Valley
Winter — the Vidalia gap window

For a fresh produce operation managing multiple banners, year-round supply from a single named origin means consistent shelf positioning — the same SKU, the same provenance story, the same product across all twelve months.

3.3 FAO Recognition & Trademark Protection

The Galmi onion is recognized by the Food and Agriculture Organization of the United Nations (FAO) as a West African heirloom variety of documented agricultural heritage. This recognition attaches to the variety itself — to the seed, the genetics, the growing tradition — not to any single farm or certification scheme. It cannot be acquired by a competitor; it can only be grown and brought to market authentically.

Westbridge Ranch holds the registered trademark on the Galmi name in Canada. Any competitor wishing to sell this variety in Canada must do so under a different name — forfeiting the provenance signal entirely.

3.4 Organic Certification Roadmap
Now
100% Natural
Zero pesticides · zero synthetic inputs · artisan field-grown and hand-harvested
H2 2027
Certified Organic
Certification committed to land on the H2 2027 harvest (Senegal River Valley cycle) — same product, upgraded credential, same supplier relationship in place
Section 04
Commercial Proposal
Two complementary SKUs · Loose and gift-style carry-pack · Available across all six Metro Inc. banners

We are proposing a two-SKU entry into Metro Inc.'s onion category — designed to perform across the full banner portfolio. The loose format serves the sweet onion customer at every price tier, from Super C and Food Basics through to Metro and Metro Plus, with a tariff-free, year-round origin that no American supplier can match today. The gift-style 6-count carry-pack reaches the provenance-led customer at Adonis, 5 Saisons, and the premium Metro locations — the customer who already reaches for cippolini, organic shallots, and named-variety produce.

4.1 Tier 1 — Loose Jumbo Sweet Red Galmi · Two-Tier Banner Shelf Pricing

A single wholesale price serves the full banner portfolio. Premium banners (Metro, Metro Plus, Adonis, 5 Saisons) shelve Galmi loose at $6.89/kg — sitting deliberately above the current $6.59/kg red-onion ceiling on FAO-recognized variety credentials. Discount banners (Super C, Food Basics) shelve at $5.49–$5.99/kg, directly competitive with US Vidalia bulk but tariff-free and captive-supplied. Same wholesale, same SKU, different shelf — premium banners take ~47% margin, discount banners trade margin for tariff-arbitrage velocity at the banners where Metro is investing growth capital.

Table 3 — Tier 1 Loose Format · Commercial Parameters · Both Banner Tiers
ParameterPremium Tier · Metro · Metro Plus · Adonis · 5 SaisonsDiscount Tier · Super C · Food Basics
Retail shelf price$6.89/kg ($3.13/lb)$5.49–$5.99/kg ($2.49–$2.72/lb)
Wholesale to Metro (single price)$2.80/kg$2.80/kg
Shrink allowance (loose)12.5%12.5%
Gross revenue / pallet (1,500 kg)$10,335$8,235–$8,985
Net revenue (after shrink)$9,043$7,206–$7,862
Pallet wholesale cost$4,200$4,200
Metro gross profit / pallet$4,843 · 46.9%$3,006–$3,662 · 36–41%

Discount-tier margin is held up by a durable, policy-structural tariff arbitrage — not a promotional event. US Vidalia carries Canada's retaliatory tariff load; Galmi does not. The spread is regulatory, not seasonal. Wholesale held firm under the Off-Take Agreement (Section 8).

4.2 Tier 2 — Premium 6-ct Gift-Style Carry-Pack · Format Premium Confirmed
For Metro
A SKU of its own — verifiable +6.6% format premium.
For the category
Single-origin, named-variety, FAO-recognized — plastic-free kraft carry-pack.

This SKU launches at the premium tier only. Pack configuration is a 6-count, 1.36 kg (3 lb) plastic-free kraft carry-pack with a die-cut handle and origin storytelling printed on the panel — a gift-style format, not a mesh bag. Sized for the produce-engaged shopper who already reaches for cippolini, organic shallots, and named-variety packs at comparable per-gram pricing. The pack carries a +6.6% per-kg premium over the loose shelf — a verifiable, deliberate format premium that confirms the SKU's standalone identity. Banner-specific sequencing (Section 6) places the carry-pack at 5 Saisons and Adonis where the willing-to-pay customer self-selects, secondary at Metro and Metro Plus, and not at all at Super C / Food Basics. Shrink at 8% reflects protected, in-pack handling.

Table 4 — Tier 2 Bagged Format · What Metro Earns Per Pallet
Parameter Value
Pack size · retail6-ct · 1.36 kg (3 lb) kraft carry-pack · $9.99/pack · $7.35/kg equivalent
Format premium over loose shelf ($6.89/kg)+6.6%
Gross revenue / pallet (1,500 kg)$11,018
Less shrink (8%, sealed pack)−$881
Net revenue$10,137
Pallet cost (wholesale $2.80 + pack $0.40/kg)−$4,800
Metro gross profit / pallet$5,337 · 48.4%

Bag runs on the same single wholesale ($2.80/kg) across both formats — one price, two SKUs.

Galmi shares the same customer appeal as Vidalia — mild, sweet, approachable. What it adds is colour, a Food and Agriculture Organization of the United Nations-recognized growing heritage, artisan credentials, and year-round supply from a single named origin. The customer who buys Vidalia loose at Metro is the same customer who buys Galmi. The discount shopper at Super C and Food Basics who wants a non-American sweet onion at a fair price has no alternative today. The customer who reaches for cippolini and organic shallots at Adonis is the customer Vidalia doesn't reach. Galmi covers all three.
4.3 Seasonal Pricing Upside

Onion pricing across Metro Inc. banners follows an established seasonal pattern — lower in spring and summer, higher from October through May. The $6.89/kg premium-tier shelf reflects current spring/summer conditions; an Oct–May seasonal rate of $7.49–$7.89/kg is consistent with the band observed across 26 months of monitoring. Galmi's November/December Senegal River Valley harvest delivers fresh, single-origin supply precisely at the highest-value window — and the Year 3 IQF Phase 2 reserve (Mercato Anjou) extends that pricing window further into the off-season.

4.4 Operating Framework — A Starting Point for Discussion

The framework below is intended as a working baseline, not a take-it-or-leave-it. We've structured it to minimize onboarding friction on Metro's side and remain open to shaping every line around category and DC realities.

ItemProposed starting point
FreightDelivered to Metro DC — included in the wholesale price
EDI & complianceIn place via Mercato — no new vendor onboarding required
Quality guaranteeQuality guaranteed on delivery; credits issued for verified quality claims
Promotional supportOOH, flyer participation, and in-store activation available on mutual terms
Listing / slottingOpen to discussion as part of the broader OTA structure
MOQOne pallet (1,500 kg) per order
Lead time10–14 business days from confirmed PO
Payment termsNet 30 from invoice date
Section 05
Current Price Ladder
Metro Inc. + Loblaws banners — May–June 2026 · Ranked descending by retail $/kg

The ladder below represents the onion price architecture observed across Metro Inc. and Loblaws banners during May and June 2026, ranked by retail price per kilogram descending. Your Independent Grocer (YIG) — a premium Loblaws banner — is included as a direct competitive reference. The 26-month monitoring program confirms that the spread between the commodity floor and the premium ceiling has held without compression since April 2024. Sweet Red Galmi's proposed entry introduces two tiers above the current $6.59/kg ceiling — the loose at +4.5% above ceiling, and the 6-ct gift-style carry-pack at +11.5% above ceiling as the format-premium SKU.

▸ Galmi proposed entry
▸ Galmi 6-ct carry-pack · premium tier (proposed)
$7.35
West Africa
▸ Galmi loose · premium tier (proposed)
$6.89
West Africa
Current market ceiling — $6.59/kg
YIG — Jumbo red loose
Your Independent Grocer · Loblaws banner
$6.61
USA
Adonis jumbo red
$6.59
Québec
Avril organic red
$6.59
Canada
Vidalia loose — Food Basics
$6.59
USA
▸ Galmi loose · discount tier — high (proposed)
$5.99
West Africa
YIG — Vidalia bag 3 lb
Your Independent Grocer · Loblaws banner
$5.51
USA
▸ Galmi loose · discount tier — entry (proposed)
$5.49
West Africa
Jumbo red loose
$5.49
USA
Vidalia loose — Metro
$5.49
USA
Canadian red bagged
$4.40
Canada
Vidalia bagged — regular
$3.67
USA
Yellow onions — 2 lb bag
$3.05
Canada
Vidalia bagged — promo
$2.93
USA
Dutch red bagged
$2.49
Netherlands
26-Month Monitoring Finding
Zero spread compression observed between the commodity floor ($5.49/kg loose red) and the organic/premium ceiling ($6.59/kg Adonis / Avril) across 26 months of continuous monitoring. The pricing architecture is stable. Galmi enters with a single $2.80/kg wholesale: premium banners shelve loose above the ceiling at $6.89/kg and the 6-ct gift-style carry-pack at $7.35/kg as the format-premium SKU; discount banners shelve at $5.49–$5.99/kg, trading some margin for the durable tariff-arbitrage spread against US Vidalia.
Section 05.5
Pricing Recap
Banner economics, rates, and three-year totals — the whole commercial picture on one page

One wholesale price across the network. Two SKUs. Two banner tiers. The table below collapses the full economic stack — wholesale, shelf, shrink, and Metro gross profit per pallet — into a single view. Volumes and totals reflect the staged ramp described in Section 3 (Year 1 pilot → Year 3 IQF maturity), paced to captive supply and Mercato commissioning, not to network footprint.

5.5.1 Rate Card — Single Wholesale, Two Banner Tiers
SKU · Tier Shelf Wholesale Shrink Net rev / pallet Pallet cost Metro GP / pallet
Loose · Premium (Metro · Metro Plus · Adonis · 5 Saisons)$6.89/kg$2.80/kg12.5%$9,043$4,200$4,843 · 46.9%
6-ct carry-pack · Premium ($9.99/pack)$7.35/kg$2.80/kg
+ pack ~$0.40/kg
8%$10,137$4,800$5,337 · 48.4%
Loose · Discount — high (Super C · Food Basics)$5.99/kg$2.80/kg12.5%$7,862$4,200$3,662 · 40.8%
Loose · Discount — entry (Super C · Food Basics)$5.49/kg$2.80/kg12.5%$7,206$4,200$3,006 · 36.5%

All four lines sit on the same single delivered onion wholesale of CAD $2.80/kg, 1,500 kg pallet, explicit shrink. Margin % is shown on gross retail sales basis (1,500 kg × shelf $/kg) — matching the figures quoted in the Metro one-pager leave-behind. The carry-pack adds a kraft-carrier pack-out of roughly $0.40/kg (≈ $0.55 per 1.36 kg pack), shown explicitly in the pallet-cost column. Discount-tier margin is held up by a durable, policy-structural tariff arbitrage against US Vidalia — not promo.

5.5.2 Three-Year Totals — Network Revenue Build
Period Active doors Pallets Volume (MT) Blended GP / pallet Metro gross profit
Year 1 · Pilot · Pie-IX processing80~470~705~$4,900~$2.3M
Year 2 · Anjou Unitec online150~900~1,350~$4,900~$4.4M
Year 3 · IQF Phase 2 buffer300~3,550~5,325~$4,900~$17.4M
Three-year cumulative~4,920~7,380~$24M

Blended GP per pallet (~$4,900) is weighted across premium loose, premium carry-pack, and discount loose at the proposed mix. The Yr 2 → Yr 3 step is driven by carry-pack format mix maturity and the Anjou IQF buffer opening off-season velocity — not by door count alone. Door counts represent active Galmi-listed locations, not total network footprint.

One wholesale. Two SKUs. Two banner tiers. ~$24M of Metro gross profit over three years — at a tariff-free, year-round, single-origin supply paced to captive capacity.
Single wholesale
$2.80/kg
Section 06
Banner Strategy
One Off-Take Agreement · Six expressions · Metro · Metro Plus · Super C · Food Basics · Adonis · 5 Saisons

The same product positions differently across Metro Inc.'s banner architecture. A single Off-Take Agreement (OTA) covers all six banners, with SKU selection and retail pricing calibrated to each banner's customer profile.

Metro · Metro Plus
317
locations · QC & ON
Super C · Food Basics
274
locations · QC & ON
Adonis
16
locations · QC & ON
5 Saisons
2
locations · QC
One Off-Take Agreement.
Six banners.
609 locations.
Quebec and Ontario.
6.1 Year 1 Sequencing — Four Doors, in Order
Current state. IGA Extra Gatineau holds organic yellow at $5.14/kg. Avril Montréal holds Ecocert organic red at $6.59/kg. Two Sobeys-family banners are capturing an organic-onion premium in Metro's home market — and Metro has no SKU in that conversation across the QC banner set today. Year 1 lists Galmi conventional — non-GMO, 100% natural, single-origin, named-variety — as the credentialed bridge SKU into that tier. Year 2 (H2 2027 harvest) closes the gap with Ecocert certified-organic under the same contract, same grower, same SKU architecture. The 2026 listing is the 2027 organic listing.

The Off-Take Agreement covers all six banners, but Year 1 listings sequence into four anchor doors in a deliberate order — each chosen for the lowest-risk sentence a category manager can defend internally.

1
Food Basics, Ontario — lead door. Galmi loose at $5.49/kg enters $1.10/kg below the Vidalia loose currently listed at the same banner ($6.59/kg, Food Basics Ottawa). Sweet tier already built, shopper already trained, price point already proven. No category-creation risk, no shopper education, no margin gymnastics — the cleanest sentence in the deck.
2
Metro Plus, Québec — QC anchor and bridge-SKU door. Same logic as Food Basics ON, on the team's home turf: produce-engaged Metro Plus QC doors already carry a sweet/mild yellow set with shelf headroom above $6.59/kg (Gatineau read, June 2). Galmi loose at $6.89/kg upgrades the existing tier without asking the QC merchandiser to bet on an Ontario-only proof point. This is also the door where the IGA-Avril organic gap is most exposed: Galmi conventional lists here as the credentialed bridge SKU in 2026, and the same listing carries the certified-organic upgrade in 2027 — one supplier conversation, two harvests.
3
Adonis, Ontario & Québec — tier deepening. Adonis already runs Sweet Colossal loose at $4.39/kg (Ottawa, June 7) — a value sweet, not a credentialed sweet. Galmi loose + the $9.99 6-ct carry-pack build the named-variety, single-origin, gift-format tier above the existing Colossal floor. Category deepening, not category creation.
4
Super C, Québec — format innovation. Loose sweet onion at a banner that currently has none — the move Super C merchandising buys (format, not geopolitics). Galmi loose at $5.49–$5.99/kg lands inside the discount price ceiling while introducing a sweet tier the banner is structurally missing. Tariff-free, captive-supplied wholesale is a footnote benefit, not the headline.
5 Saisons joins in the Year 1 carry-pack wave alongside Adonis QC. The certified-organic upgrade is a contractual continuation of the Year 1 listing, not a separate ask: same grower, same SKU architecture, switched to Ecocert credentials on the H2 2027 harvest. The Year 1 conventional listing is what makes the 2027 organic step a flip, not a new decision.
6.2 Banner-by-Banner Positioning
Demographic tailwind · cross-reference §2.3
Adonis (MENA) and Food Basics (African / Caribbean) are not just two banners — they are the two cohorts driving visible-minority population growth in both Metro Inc. home metros.
Observed in-store customer mix — Ottawa-Gatineau (May–June 2026) and Greater Montréal (SIAL Canada store-tour cycle, April 2025): Adonis trades ~72% MENA / North African / Levantine; Food Basics next door trades ~55% African / Caribbean. Both cohorts are the fastest-growing visible-minority segments in both CMAs per Statistics Canada intercensal estimates — and both cohorts use deep-pigment sweet reds as a staple cuisine base (tagine, shakshuka, jollof, sofrito-style stew bases). The Adonis-first (QC) and Food Basics-first (ON) sequencing below is therefore cohort-aligned, cuisine-aligned, and growth-curve aligned — and it is the part of the network Loblaw / Sobeys are structurally weakest at serving.
Section 07
Supply Assurance
Sovereign-backed supply chain · West Africa to Montréal · Operational from Day One
7.1 Three-Harvest Cycle — Year-Round Single-Origin Supply

Galmi is grown across two distinct growing valleys at different latitudes in West Africa — the Senegal River Valley and the Oti River Valley — producing three independent harvests per year. The practical result is consistent, single-origin supply across all twelve months.

Harvest 1
April / May
Senegal River Valley
Spring & early summer shelf
Harvest 2
July / August
Oti River Valley
Summer peak & fall transition
Harvest 3
Nov / Dec
Senegal River Valley
Winter — highest seasonal pricing window

Year-round availability means consistent shelf positioning — the same SKU, the same origin story, the same product across all twelve months.

7.2 Supply In Hand — Not a Concept

The first shipment is not a forecast. Inventory is already harvested, cleaned, and at curing stations in our Northern Togo warehouse today. Production is captive — Westbridge Ranch Canada owns and operates the fields directly across three countries; this is vertically integrated supply, not commodity procurement from third-party vendors.

225 MT in warehouse today
Northern Togo · harvested, cleaned, at curing stations · 800 MT projected by end of June 2026
Mauritania · Senegal River Valley
Tekane 100 ha + Rkiz 150 ha · WBR MRT entity incorporated October 2025 · SONADER sovereign land partnership
Senegal · Bokidiawe
Senegal River Valley production site · contracted producer households under WBR SRV programme · horticulture-grade irrigated parcels
175 producer households
Contracted across three SRV production sites · independent third-party ethical-sourcing verification in place
Collège Boréal partnership
On-site agricultural training at Tekane · sustainable land management across active SRV farmland
3% of revenue · community fund
Committed to Togo and Mauritania production communities — operationally embedded, not a marketing line
7.3 Quality & Compliance — Audited at Both Ends
Westbridge Ranch · CFIA-authorized
Westbridge Ranch Canada (operating as Galmi Inc.) is CFIA-authorized and fully compliant as an importer of record for fresh produce into Canada — license active, food safety preventive control plan filed, traceability one-up / one-down in place
PrimusGFS + CFIA · both processing sites
Emballages Mercato holds dual certification across Pie-IX and Anjou · PrimusGFS is GFSI-benchmarked — the standard Canada's national grocery retailers require for fresh produce supply
Canada No. 1 Grade
Consistent sizing and presentation across all three harvests
Full chain of custody
CFIA grading at origin (SRV export certification February 2026) → container seal at port → Port of Montréal intake → Pie-IX lot-level PrimusGFS tracking → retailer delivery
100% natural · Organic H2 2027
Zero pesticides, zero synthetic inputs · hand-harvested · organic certification committed to land on the H2 2027 harvest with the same supplier relationship in place
Post-harvest shelf life · 120 days
Combined with three annual harvests and the Northern Togo buffer warehouse bridging the H1 (Apr/May) arrival into Montréal retail, structurally closes the 365-day supply gap
Processing — Emballages Mercato (Montréal)
Place des Producteurs, Montréal · processing service provider to GALMI · serves ~80% of Québec's major grocery banners · dual CFIA + PrimusGFS certification across Pie-IX and Anjou facilities
Why this is captive supply, not spot market
Origin is owned and operated by Westbridge Ranch Canada — three countries, three microclimates, staggered harvest windows. A weather event in one region does not interrupt supply from the others. Processing in Montréal is handled by Emballages Mercato under dual CFIA + PrimusGFS certification — the standard Canada's national grocery retailers require. Wholesale pricing to Metro is held firm under the proposed off-take agreement — structurally insulated from the commodity volatility that affects spot-market US producers.
7.4 Concentration & Supply Risks — Identified, Mitigated, Monitored

A category buyer evaluating a new West African origin will ask, correctly, what happens if any single link in the chain breaks. Three risks merit explicit treatment. Each is addressed at the structural level, not by assertion.

Origin concentration
Two independent production geographies across three farm sites — Northern Togo / Oti River Valley (225 MT in curing today, 800 MT projected by end of June) and the Senegal River Valley (Tekane 100 ha + Rkiz 150 ha, WBR MRT entity incorporated October 2025; plus the Bokidiawe site). A weather, political, or operational event in one geography does not interrupt the other. Three staggered harvest cycles per year across the two valleys combined.
Ocean freight & port
CIF Incoterms (Westbridge to Port of Montréal) — freight, insurance, and transit risk carried by Westbridge Ranch through to Montréal intake. Full Container Load (not LCL) on the West Africa–Montréal corridor, competitive tender across established container lines. Transit 21–28 days. Anjou hub sits 10 km from Termont 52 — minimal last-mile exposure. Groupe Transwest contracted as exclusive in-Canada distributor from port to DC.
FX & political
Wholesale to Metro is quoted and invoiced in CAD — Metro carries no USD or XOF exposure. Origin geographies are politically stable: Togo (GAC priority development corridor), Mauritania (SONADER sovereign land partnership), and Senegal (established horticulture value chain in the Senegal River Valley).
Spoilage & recall
14–21 day curing in purpose-built ventilated warehouses eliminates field moisture before export — the primary driver of in-transit spoilage. Cold chain unbroken from Port of Montréal to Pie-IX and Anjou. PrimusGFS recall protocols audited and in place; lot-level traceability enables surgical, targeted recall without broad market disruption.
Real-time supply visibility
Westbridge Fintech platform (Collect · Score · Track · Impact · Climate) provides field-to-port monitoring at lot level. The Climate module specifically quantifies weather risk on crop yields. Metro can be offered perpetual read access to the Track dashboard as part of onboarding — operational visibility without status meetings.
Independent verification
Established ethical supply chain protocols and independent third-party verification across the 175 producer households at Tekane, Rkiz, and Bokidiawe. Collège Boréal delivers on-site agricultural training at Tekane.
Section 07 · continued
Cold Chain & Shelf Life — Proof Points
Galmi's commercial proposition rests on shelf life — here is how it is engineered and verified end-to-end

A 120-day post-harvest shelf life is what allows three annual harvests — combined with the Northern Togo buffer warehouse bridging the H1 (Apr/May) cycle into Montréal retail — to deliver 365-day single-origin supply. It is not a claim — it is the product of a specific curing protocol, an unbroken cold chain from West Africa to Pie-IX, and verified intake QC at every transfer point.

14–21 day curing at origin
Purpose-built ventilated warehouses in Northern Togo and SRV draw down field moisture to <14% before export — the primary driver of in-transit spoilage in conventional onion supply chains
Reefer container · 2–4°C · 65–70% RH
Full Container Load reefer shipment from West Africa to Port of Montréal · temperature and humidity setpoints locked at booking · data logger in every container, downloaded at intake
21–28 day ocean transit
Direct corridor West Africa → Port of Montréal · single transshipment maximum · CIF incoterms place transit risk on Westbridge Ranch through to Montréal intake
Unbroken cold chain · Montréal → Pie-IX
Refrigerated drayage from Port of Montréal directly to Emballages Mercato Pie-IX · transfer window <4 hours · temperature continuity verified at receiving dock and logged to lot
Intake QC at Pie-IX
Lot-level Canada No. 1 grading, sizing, defect rate, and brix testing on arrival · PrimusGFS-governed process · failed lots quarantined and excluded from Metro delivery
120-day total shelf life
Measured from harvest. Typical timeline: 14–21 days origin curing + 21–28 days ocean transit ≈ 35–49 days pre-retail → 70–85+ days remaining at retail intake · sufficient cushion for Metro DC routing, banner allocation, and full shelf turn
How this de-risks the shelf
Most onion spoilage events trace to one of three causes: high field moisture at packout, a broken cold chain, or excessive time-on-shelf relative to harvest date. Galmi addresses all three at the structural level — curing eliminates the first, reefer + refrigerated drayage eliminates the second, and three staggered harvests per year eliminate the third. Combined with Mercato's PrimusGFS lot-level traceability, any quality issue is contained, traceable, and recallable within hours.
Section 07 · continued
Marketing & Demand-Pull Program
Funded and operated by Westbridge Ranch / Galmi Inc. — Metro carries no cost or execution burden

Shopper marketing, digital assets, and category education for Sweet Red Galmi are Westbridge Ranch's cost and responsibility. Metro Inc. is not asked to contribute MDF, co-op advertising dollars, or in-store labour against this program. The program is purpose-built as a demand-pull mechanism — driving the shopper to the shelf so the loose and carry-pack SKUs turn at the rates the per-pallet economics assume.

Shopper marketing — fully funded
In-store sampling at Adonis and 5 Saisons during launch windows · bilingual recipe cards (FR/EN) · POS signage purpose-built for the 6-ct carry-pack and loose bin · all production, distribution, and field execution paid and staffed by Galmi Inc.
Digital assets & "Story of Galmi"
Origin photography, social content, and long-form brand storytelling produced and hosted by Westbridge Ranch · Metro banner teams receive a full asset library with usage rights · no media spend or content budget asked of Metro
Category education — produce manager 1-pager
A single-page brief for store-level produce managers explaining why Galmi is not a regular red onion: FAO heritage, sweet onion flavour profile, handling and merchandising guidance · printed and distributed by Galmi Inc.
Direct-to-consumer demand engine
Galmi.ca consumer site, retailer locator, and earned-media program engineered to send the shopper to the Metro banner shelf · all paid, owned, and earned channels operated by Westbridge Ranch
Bilingual by default · QC-ready
Every consumer-facing asset produced FR/EN at parity from day one · packaging, recipe cards, POS, and digital all Loi 96 compliant for the Québec banner footprint
Reporting back to the banner team
Quarterly read-out to Metro category management: sampling reach, asset distribution, digital engagement, and DTC traffic-to-shelf attribution where Metro chooses to share sell-through data
Why this matters to Metro
A new SKU at premium price points lives or dies on velocity. Galmi's commercial proposition (46.9% loose / 48.4% carry-pack gross margin) holds only if shoppers reach for the product without category-manager intervention. Westbridge Ranch is taking that risk off Metro's plate by funding and operating the full demand-pull program end-to-end. Metro lists the SKU; we drive the shopper to it.
Section 07 · continued
Staged Banner Deployment — Loose & Bag
A two-year rollout that proves bag-format velocity at the right banners first, then expands on evidence

Sweet Red Galmi enters the Metro family of banners in two waves. Year 1 concentrates the bag (carry-pack) format at the banners whose shopper demographics and basket behaviour are the strongest natural fit, and runs loose-format listing across Metro, Metro Plus, and Adonis plus one Super C corridor as the tariff-arbitrage proof point — sized to the ~470-pallet Pie-IX envelope. Year 2 extends the bag format into Metro and Metro Plus on the strength of measured Year 1 velocity — not on assumption — and rolls discount-tier loose to the full Super C + Food Basics corridor as Anjou Unitec lifts throughput to the ~900-pallet envelope.

The sequencing is supply-chain-driven, not commercial caution. Every door in Year 1 is a door we can service reliably with the Pie-IX envelope; nothing is held back for want of conviction.

Banner Footprint Year 1 (2026–2027) Year 2 (2027–2028)
Adonis 16 stores (11 QC · 5 ON) Loose + bag, all locations · primary bag launch banner Maintain · expand SKU depth based on velocity
5 Saisons 2 QC stores Bag only · minimal volume, maximum brand signal Maintain · velocity data feeds Year 2 Metro bag rollout
Metro Banner-wide (QC + ON) Loose only Bag added at demographically matched locations (above-index Middle Eastern & North African household penetration)
Metro Plus Banner-wide (QC + ON) Loose only Bag added, QC-weighted — higher basket penetration for specialty produce and ethnic ingredients vs. ON locations
Super C Discount · QC Loose only · one QC corridor (tariff-arbitrage proof point) Loose only · full Super C corridor rollout
Food Basics Discount · ON Not listed Year 1 Loose only · rolls out with Super C corridor expansion
Why Metro & Metro Plus wait one year on the bag
Year 1 loose-only at Metro and Metro Plus preserves existing supply agreements and lets the bag format prove velocity at Adonis and 5 Saisons — banners with the natural demographic and category fit — before any banner-wide SKU expansion. The Year 2 Metro and Metro Plus bag introduction is then a data-led extension, not a speculative listing, with placements concentrated at demographically matched stores and weighted toward QC where specialty produce basket penetration runs above the ON index. Discount-tier cadence is staged in parallel: Super C launches Year 1 on a single QC corridor as the tariff-arbitrage proof point, then extends to the full Super C + Food Basics corridor in Year 2 — matching the ~470-pallet Year 1 envelope paced by MERCATO Pie-IX, then stepping up to the ~900-pallet Year 2 envelope once Anjou Unitec sorting is online.
Section 08
Next Steps
Product available for forward order · First shipment sails June 18, 2026

First shipment sails June 18, 2026. Arrival at Port of Montréal expected July 12, 2026. Processing at MERCATO, Place des Producteurs, commences immediately on arrival.

We would welcome a conversation about which banners and formats make the most sense as a starting point, preferred shelf positioning, and any supplier onboarding requirements on Metro Inc.'s side. We are ready to move at whatever pace works for the category team.

Off-Take Agreement (OTA) — Proposed Scope

We propose a single Off-Take Agreement covering all six Metro Inc. banners, with SKU selection, volumes, and retail pricing confirmed by banner as part of the commercial discussion.

Table 5 — Off-Take Agreement · Proposed SKUs by Banner
BannerProposed SKUsEntry FormatOrganic Upgrade
MetroLoose lead · 6-ct carry-pack secondaryAdjacent to Vidalia set · produce-engaged locationsH2 2027 harvest
Metro PlusLoose lead · 6-ct carry-pack secondaryAdjacent to Vidalia set · produce-engaged locationsH2 2027 harvest
Super CLoose only · no carry-packSweet onion tier · $5.49–$5.99/kgH2 2027 harvest
Food BasicsLoose only · no carry-packSweet onion tier · $5.49–$5.99/kgH2 2027 harvest
Adonis6-ct carry-pack lead · loose alongsideSpecialty produce section · provenance shopperH2 2027 harvest
5 Saisons6-ct carry-pack leadSpecialty / organic setH2 2027 harvest
Our Ask — Specific & Time-Boxed
A decision-in-principle at Metro's pace
We are asking Metro Inc. to confirm, on whatever timeline suits the category team's internal process: (1) which of the six banners to list in the first wave, (2) loose vs carry-pack format mix per banner per the matrix above, (3) an indicative volume range per banner for the Sep–Dec 2026 pilot window (the ~470-pallet Pie-IX envelope), and (4) the supplier onboarding pathway and DC routing (Laval, Toronto). The first container arrives Port of Montréal July 12, 2026 regardless — at Westbridge Ranch's risk through to intake. Confirmation in time for that arrival enables shelf-set against the inaugural container; later confirmation simply rolls to the next replenishment cycle. We are not asking Metro to commit volumes or pricing in this document — that is the next conversation.
Working Timeline
WindowMilestoneOwner
Jun 18, 2026First container sails — West AfricaWestbridge Ranch
Jun–Jul 2026Banner-by-banner SKU & volume working sessionsMetro Inc. + WBR
Jul 12, 2026Arrival at Port of Montréal · refrigerated drayage to MERCATO Pie-IXWestbridge Ranch
At Metro's paceDecision-in-principle · Off-Take Agreement scope confirmedMetro Inc.
First PO windowFirst Metro PO fulfilled · shelf-set per bannerMetro Inc. + WBR
Sep–Dec 2026Year 1 pilot rollout across confirmed banners (~470-pallet Pie-IX envelope) · weekly replenishment cycleJoint

Primary contact: Westbridge Ranch Canada, operating as Galmi Inc. · 613 · 302 · 5321 · www.westbridgeranch.ca

Westbridge Ranch Canada · operating as Galmi Inc.
Same customer appeal as Vidalia — mild, sweet, approachable.
What it adds: colour, a growing heritage,
artisan credentials, and year-round supply
from a single named origin.
An FAO-recognized heirloom —
grown in West Africa,
available nowhere else.
Westbridge Ranch Canada, operating as Galmi Inc.
9230 Pie-IX Blvd · Montréal · Québec · H1Z 4H7
613 · 302 · 5321 · www.westbridgeranch.ca

Commercial Proposal · June 2026 · Confidential